Digital Marketing: Master the Art and Science of Online Success
In today's digital age, businesses need to be where their customers are - online! 🌐Our Digital Marketing program at Takshashila Labs will equip you with the strategies and tools to reach, engage, and convert your target audience. 🚀 You'll learn everything from SEO and social media marketing to content creation, email marketing, and paid advertising. 🎯
Become a marketing maestro and drive results for businesses in the digital world!
Unleash your marketing potential and drive business
growth. Join our Digital Marketing program today!
Phase 1: Digital Marketing Foundations
(Months1-2)
Marketing Fundamentals:
- Marketing principles, consumer behaviour, market research
Digital Marketing Landscape:
- Overview of various channels and their roles
Website Optimization:
- Basic SEO, user experience, landing page design
Content Marketing:
- Creating engaging content, blogging, content distribution
Social Media Marketing:
- Platform overview, content creation, community management
Email Marketing:
- Building lists, crafting effective emails, automation
Phase 2: Paid Advertising & Analytics
(Months3-4)
Search Engine Marketing (SEM):
- Google Ads, keyword research, campaign management
Social Media Advertising:
- Facebook/Instagram Ads, targeting, ad creation
Display Advertising:
- Banner ads, retargeting, programmatic advertising
Web Analytics:
- Google Analytics, data tracking and analysis, reporting
Conversion Rate Optimization (CRO):
- A/B testing, improving website performance
Phase 3: Advanced Strategies & Tools
(Months4-5)
Marketing Automation:
- Email automation, lead nurturing, customer journey mapping
Social Media Analytics:
- Measuring social media performance, influencer marketing
Search Engine Optimization (SEO):
- Advanced techniques, technical SEO, link building
Content Strategy & SEO Copywriting:
- Creating content that ranks and converts
E-commerce Marketing:
- Product promotion, sales funnels, customer retention
Phase 4: Capstone Project & Portfolio
(Months7-8)
Real-World Marketing Campaign:
- Plan, execute, and analyse a complete digital marketing campaign for a client or simulated business.
Portfolio Development:
- Showcase your marketing strategies, results, and learnings.
Phase 5: Career Launch & Beyond
(Months8-9)
Job Search Strategies:
- Tailor your resume and LinkedIn profile for digital marketing roles.
Networking & Industry Events:
- Connect with potential employers and build your professional network.
Interview Preparation:
- Practise common interview questions and showcase your marketing skills.
Ongoing Learning & Professional Development:
- Stay ahead of the curve with the latest trends and tools.
Technologies & Tools:
Linkedin Ads
Google Search Console
Canva
Search Engine Optimization
Meta Ads
Google Analytics
Become a Digital MarketingMaestro
Digital marketers are in high demand across all industries, playing a crucial role in driving business growth and brand awareness in the digital age.
As a graduate of our Digital Marketing program, you'll be equipped to pursue a variety of exciting and rewarding career paths, such as:
Digital Marketing Specialist:
Plan and execute comprehensive digital marketing campaigns across various channels
SEO Specialist:
Optimize websites and content to improve search engine rankings and drive organic traffic
Social Media Manager:
Create engaging social media content, manage communities, and run advertising campaigns
Content Marketer:
Develop and execute content strategies to attract and engage target audiences
Email Marketing Specialist:
Build email lists, craft effective email campaigns, and automate workflows
Paid Search Specialist (PPC Specialist):
Manage and optimize pay-per-click advertising campaigns on search engines like Google.
Social Media Advertising Specialist:
Create and manage paid advertising campaigns on social media platforms like Facebook, Instagram, and LinkedIn.
Paid Media Manager:
Oversee and strategize paid advertising efforts across various channels.
Media Buyer/Planner:
Plan and purchase ad space on behalf of clients or businesses.
Average Salary for Digital Marketers in India
₹3-6 Lakhs per annum for freshers, with experienced marketers earning upwards of ₹10 Lakhs per annum (Source: Glassdoor, Indeed)
Potential Employers
Our graduates have the skills to work at top tech companies, startups, digital agencies, or even freelance as independent consultants
Ready to Unleash
the Power of Data?
Embark on your data science journey with Takshashila Labs. Here's how to get started:
Eligibility Criteria:
- Minimum 10+2 or equivalent qualification
- A passion for data, problem-solving, and technology
- Strong analytical and mathematical skills
Enrollment Process:
- Fill out the online application form.
- Schedule a personal consultation.
- Secure your seat with an enrollment fee.
Additional Information :
- Limited Seats Available
- Scholarships & Financial Aid
- Payment Plans
FAQ
Frequently Asked Questions
Got it! Here's the expanded FAQ section with more detailed answers, incorporating the additional questions you suggested
What are the prerequisites for your programs?
Our programs are designed for students and recent graduates with a minimum 10+2 or equivalent qualification. No prior tech experience is required, but a passion for technology and a willingness to learn are essential.
Are there any scholarships or financial aid options available?
Yes, we offer scholarships and financial aid options to deserving students. Please contact us for more information and eligibility criteria.
Do I need any prior coding/design/marketing experience?
No prior experience is necessary for any of our programs. We'll guide you from the basics to advanced concepts, ensuring you gain the skills and confidence to succeed.
What makes Takshashila Labs different from other institutes?
Our focus on hands-on, project-based learning, expert mentorship, personalized guidance, and 100% job placement guarantee sets us apart. We're committed to your success and provide a transformative learning experience that goes beyond traditional classroom teaching.
What kind of projects will I work on during the program?
You'll work on a variety of real-world projects that simulate industry challenges. These projects will help you build a strong portfolio and gain practical experience that employers value.
What is the average salary for graduates of your programs?
Our graduates have secured jobs with competitive salaries ranging from ₹X Lakhs to ₹Y Lakhs per annum, depending on their chosen field and experience level.
How will you help me find a job after graduation?
We offer comprehensive career support, including: Resume building and LinkedIn profile optimization. Mock interviews and technical assessments. Connections with hiring companies through our industry network. Personalized guidance and feedback throughout the job search process.
Do you offer any certifications?
While we don't offer direct certifications, we'll help you prepare for industry-recognized certifications relevant to your chosen field.
What is the schedule and format of the classes?
We offer both online and in-person classes, with flexible schedules to accommodate your needs. Our programs typically run for 6-9 months, depending on the chosen track and your learning pace.
Can I visit your campus or talk to a counselor before enrolling?
Absolutely! We encourage you to schedule a campus tour or a personal consultation to learn more about our programs, meet our instructors, and experience our learning environment firsthand.
